In this process, Prospective customers are also known as leads. In order to collect this leads companies need to engage in a process called lead generation. There are several ways companies could do lead generation. However, the most common and arguably the most effective way is through phone calls or a method called cold calling. A survey by Deloitte claimed that people still prefer voice communication over other methods of communication, especially regarding complicated matters. Cold calls also enable companies to reach their prospective customers faster, and in return allows companies to get faster and direct responses from the prospects.
As effective as cold calls, however, it still comes with many disadvantages, such as the required resources and somewhat unmeasurable return of investments. Not to mention when outbound calls didn’t get picked up, that lead might as well be considered lost, since it might not be called again in later time. Furthermore, counting human error as a factor, cold calls could be less reliable. Even the best call agents would have a bad day, and that day might be a good day for harvesting leads. Overall, using cold calls for lead generation is effective most of the time. However, it could be very unreliable and inefficient at times, more so if human errors are factored in.
With the advancement of technologies, new tools started to emerge as solutions for better lead generation. Take chatbot as an example, with the existence of AI technology and several other supporting technologies, we can now build futuristic customer outreach tools that are entirely automated. Also, with such precise machineries the factor of human error could be minimized, thus ensuring the efficiency of the lead generation process. However, this futuristic technology is not free of disadvantages either.
As good as chatbot technologies go, there are still limitations in the way they engage prospective customers. For starters, chatbot comes as a text based technology which means there is a high chance that the initial contacts they made with customers are completely ignored. Also, chatbots do not have the ability to classify the leads to single out the high value leads. Not to mention, the lack of originality and authenticity of chatbots when engaging the customers. In the end, chatbot could automate several simple tasks. However, the results are far from satisfactory. But what if there is a technology that combines the effectiveness of cold calling with agents and the efficiency of chatbots?
Effective and Efficient Lead Generation
To answer this problem, WIZ.AI comes with a technology called Talkbots, a conversational voice AI technology. Talkbots are highly specialized conversational voice AI assistants that can automate the many complex tasks needed to be achieved over a phone conversation, including lead generation. They are made up of a comprehensive AI system with the ability to engage multiple prospective consumers at once. Powered with ground breaking technologies such as Natural Language Processing, Text to Speech, Speech to Text, and other supporting technologies, Talkbots are able to interact with potential clients in a hyper-realistic way just like humans. This helps Talkbots to better identify high value leads. This means With WIZ.AI Talkbots, businesses could run a better lead generation process, which in turn will generate better leads in terms of both quality and quantity
Talkbots also reduce the necessity for the company to put more resources into repetitive tasks. These resources instead could be put into more important tasks such as closing sales or customer engagements that require hands-on help. With Talkbots taking care of small repetitive tasks, the cost lead generation would be more efficient. Talkbots also consolidate all the best practice for lead generation, therefore there are no wasted efforts in every attempt to generate leads.
Better than that, all of this could be done consistently since AI doesn’t get stressed by doing the same horrendous and repetitive task, which means the results would be consistently good. In addition to that, Talkbots also records every call with prospective customers. Every information of a successful call will be used to improve the Talkbots, making them better time after time, thus ensuring consistently better results in time.
Ultimately, Talkbots are not only a piece of futuristic technology that is cool and convenient to have, Talkbots are the future of lead generation that could help companies to generate leads efficiently, effectively, and consistently gets better in the long run.