Story
Executive Summary
MNC Play transformed their customer retention strategy and delivered remarkable results using innovative partnership between human agents and WIZ.AI’s Talkbot.
The telecommunications company automated over 125,000 subscriber interactions while achieving a 28% higher repayment rate than traditional methods.
Human-AI Copilot Success Metrics
The Challenge: Scaling Customer Engagement
Overwhelming Manual Workload
Founded in 2013, MNC Play serves millions of Indonesian customers with IPTV, broadband, and multimedia services. The company faced critical operational challenges:
The Scale Problem
MNC Play struggled with diverse billing cycles occurring monthly, quarterly, and yearly. Human agents couldn’t handle the volume effectively.
This shortage led to:
The Solution: Human-AI Copilot Implementation
Phase 1: Gradual Automation
In October 2022, MNC Play adopted WIZ.AI’s Talkbot technology and launched it with strategic phases:
Month 1
5,000 automated reminder calls
Month 6
30,000 automated calls monthly
Year 1
125,000+ subscribers connected
Scalability Advantage
The AI copilot approach delivered unprecedented flexibility. Unlike human agents, Talkbot scales up and down instantly with no resource limitations.
This would have required over 200 additional human agents if done manually.
Outstanding Results: AI-Human Partnership Success
Payment Collection Performance
The strategy generated impressive metrics:
”Talkbot’s voice is similar to human voice and not stiff. Customers understand what the robot is talking about.”
— Mohammad Arief Budiman, Head of Subscriber Retention and Loyalty Management Division, MNC Play
Consistent Customer Experience Through AI Copilot Technology
Eliminating Human Variability
AI Reliability Advantage
Continuous Support Framework
WIZ.AI’s Customer Success team provides:
Unleashing Human Potential: The AI Copilot Effect
Strategic Workforce Transformation
Human-AI Copilot implementation freed agents from low-value manual tasks. Human agents now focus on high-value strategic work including:
”Before we partnered with WIZ.AI, our team was on a treadmill of mundane tasks. Now, Talkbots handle routine calls. This empowers human agents to apply expertise and build lasting relationships.”
— Mohammad Arief Budiman, Head of Subscriber Retention and Loyalty Management Division, MNC Play
Future Innovation: Expanding the AI Copilot Model
Year Two Partnership
MNC Play renewed their Human-AI Copilot partnership for continuous innovation:
Current Pilots:
Future Integration:
About WIZ Talkbot: Advanced AI Copilot Technology
Core Capabilities
WIZ Talkbot facilitates over 100 million automated interactions hourly. The platform features:
Business Impact
The AI copilot approach delivers exceptional customer service with strong ROI.
Companies achieve operational efficiency while maintaining human connection quality.
Ready to Implement Your Human-AI Copilot Strategy
Transform your customer engagement with WIZ.AI’s voice automation solutions. Our specialists help design Human-AI Copilot implementations tailored to your business needs.
Contact WIZ.AI Today
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References
- Salesforce. (2025). State of service report. https://www.salesforce.com/resources/research-reports/state-of-service/
- Zendesk. (2026). 2026 CX trends report. https://www.zendesk.nl/newsroom/articles/ai-ushers-in-era-of-contextual-intelligence-redefining-customer-experience-in-2026/
- Forrester. (2025). Conversational AI platforms for customer service landscape, Q4 2025. https://www.forrester.com/report/the-conversational-ai-platforms-for-customer-service-landscape-q4-2025/RES188659
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