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Customer care

05
Jan
Talkbot Basics  ·  Voice AI Technology
CX trends and how to make the most of them
Jennifer Zhang

Jennifer Zhang

CEO & Co-Founder

The customer experience space is changing rapidly. As new technologies emerge, customer behaviours shift – but sometimes not in the way businesses expect. Here are the top CX trends identified by Gartner research, and how brands can leverage these changes.

Proactive service prompts more engagement, not less

Outbound customer engagement is on the rise, and rightly so. In a world that competes for audience attention, proactive service helps keep brands top of mind. Gartner predicts that proactive customer engagement interactions will surpass reactive customer engagement interactions by as early as 2025.

Interestingly, customers continued to engage with a brand after proactive interactions. The nature of the additional interactions are also interesting to note – instead of opting to use self-service channels, customers gravitated towards assisted digital or voice channels after the initial outreach.

In general, proactive service improved customer satisfaction (CSAT) ratings. Brands can ride on this trend and build greater customer loyalty by designing smart proactive service.

How to capitalize on this trend

Now is a good time to revisit customer journey maps and update them based on gathered data. Try creating new prompts that push a customer further down the funnel or along the journey. Prompts to finish incomplete applications – say, for loans or credit cards – is a simple example. WIZ Talkbots have been deployed for this type of use case, helping customers complete application forms through assisted channels. The proactive service can start as a follow-up call regarding the open application, then continue with tips or guidance on how to complete more complex fields.

Customers fall back on familiar channels, even when resolution is slower

Humans are creatures of habit; customers tend to rely on previously used channels to resolve issues or raise concerns. Even when new, more efficient channels are presented, customers go back to the old methods. This is because customers underestimate the time it takes to resolve their case. Many times, this results in abandoned self-service operations.

32% of customers actively engage in a customer service phone call for more than 10 minutes

75% of customers who use the phone report the interaction taking longer than expected.

How to capitalize on this trend

To avoid abandoned calls or self-service tasks, brands can use AI to guide customers through self-service. This starts from the first point of interaction, which can be the company landing page. AI-powered interactions can then move customers down the funnel based on the steps taken, be it answers to FAQs or guided scripts for common transactions. Brands can make the most of previously collected interaction data to design scripts that address the most common queries. Over time, as more data is collected, businesses can refine scripts and update customer journeys.

Customers don’t mind switching channels to resolve issues if the experience is seamless


Omni-channel engagement is becoming more and more important in customer experience. All customer touchpoints now need to be interconnected and integrated so that handoffs become seamless and easy for customers. Success in omni-channel engagement hinges on customers expending the least amount of effort when moving from one channel to another. Then there is the issue of consistency – customers expect that each channel will have access to their data and history from the previous channel. Maintaining consistent experiences across channels will become the test of great customer engagement.

How to capitalize on this trend

Brands must ensure that data from one channel is completely transferrable to another, and that customer interactions are carefully interlinked. Customer histories and profiles should be kept updated, no matter which touchpoint was last used. Language and tone must also be kept consistent across all channels, to make customers feel that they’re only talking to one person or entity. Having a centralized omni-channel platform will help keep things sychronized and seamless.

“Value enhancing” service experiences drive retention and growth

Great service experiences only help to avoid attrition; good service has become the minimum expectation. To improve customer loyalty, service experiences should help customers get more value out of their purchase or subscription. A product or service is the reason why customers patronize a brand in the first place. Value enhancing services could come in the form of tips or guides, or even short testimonials on how other users are maximizing the product or service.
When customers experience a value-enhancing service experience, they have:

82% probability of being retained 
86% probability of spending more money 
97% probability of sharing positive word of mouth

How to capitalize on this trend

Understand how customers use your product or service, and help them get more out of it. This could be another area where proactive service comes into play. Quick prompts on how things have been so far can lead to a series of how-to articles or videos that guide users into a richer product or service experience. Value enhancing service can also bring about opportunities to upsell, once the desire for greater value has been established.

How does AI come into the picture?

These CX trends are closely linked to the possibilities presented by artificial intelligence and AI-powered automation in customer service. Forward-looking enterprises harness the power of AI technology to stay ahead of the curve and deliver delightful customer experiences – services that are seamless, personalized, and value-enhancing
To find out how AI can help power your customer experiences, contact one of our specialists today.
Contact us

30
Nov
Talkbot Basics  ·  Voice AI Technology
Deal with surges in customer queries using voice AI
Jennifer Zhang

Jennifer Zhang

CEO & Co-Founder

The year-end holiday season is upon us, and for many businesses, this is typically when things get really busy. Industries like retail and hospitality often see a surge in sales and inquiries – and as a by-product, an increased need for customer support.
 
If the increased volume were not enough, the holiday season is typically when everyone gets put under pressure. Shoppers are pressed to make their purchases in time for parties and events. Callers have to navigate competing demands for their attention. And call center agents tend to bear the brunt of customers’ short fuses and higher demands.
 
This is true for non-seasonal surges, too. Unforeseen changes in external regulation or policy can affect businesses in a critical way. New travel restrictions are a prime example; back in 2020, companies in the travel industry got inundated with calls and emails practically overnight. When scenarios like this happen, agents are typically pushed into high-stakes, high-stress situations. This comes on top of the mounting pressure to answer a growing number of calls.
 
In some ways, managing surges can be like a game of Russian roulette – you’re not quite sure when you’ll get shot. Fortunately, these risks are easy enough to understand and manage, with the right tools.
 

Inelastic resources can result in insufficient live support

For most call centers or customer support departments, resources and headcounts are fairly fixed. This lack of elasticity means sudden surges in support requests are hard to meet. Resources – specifically call center agents – can get really stretched. Say an agent typically handles 200 calls a day; that number can easily double to 400 calls on a peak season. Unless extra resources were brought in to handle the surge in volume, there will be potentially 200 unaddressed calls, or at the very least, poorly addressed calls. Businesses never want to be in a position where they have 200 unhappy callers – customer loyalty will take a hit, and eventually, so will sales.
 
Hiring additional agents would be the natural solution to this resource crunch. And while this might be workable, training and onboarding agents take time. Companies often spend at least two weeks to a month before deploying a new agent into the live environment. If you’re looking to simply fill a temporary gap, training new people may not make sense, especially if the cycle needs to be repeated after six months.
 
And that’s if talent is readily available. Recruitment is a time consuming process in and of itself. Finding the right people to serve customers is a tricky business; candidates must possess not just the skills, but the right attitude and in some cases, a love for the brand they represent. What’s more, contractual hires for short-term engagements can be even harder to find in a tight labor market. Sometimes this talent problem is solved through outsourcing – but quality can become an issue when it comes to service delivery.
 

Using AI customer service for busy seasons

Addressing elasticity and scaling issues without compromising on quality can be done by deploying artificial intelligence (AI) agents for customer service. Unlike human agents, machine-powered bots can take on more queries as and when they come. A human agent can probably take 20 calls in an hour; in contrast, an AI-powered bot can handle one million calls in the same timeframe. This makes AI call centers more flexible than a traditional call center manned by only humans.
 
Training bots also take less time than training humans. Once a proper script is in place, a Talkbot can be deployed and take customer calls within days. Machine learning capabilities enable the bot to adapt to situations intuitively, collecting more data points and refining its process as it goes along. For queries it can’t address, the bot redirects calls to a human agent that’s identified as the best person to address the issue.
 
Because they run on scripts and programmed dialogues, Talkbots can easily be redeployed to address rapidly developing situations. A call center or customer service team can choose to quickly shift AI bot resources to another function – from products to payments, for instance – in as short as a day’s time. This makes bots a lot more flexible than traditional hires.
 
Finally, AI call center bots can be decommissioned as quickly as they are deployed. This means a company doesn’t need to keep paying for a service it no longer needs. Services can be scaled down once the peak has passed, and more bots can be brought back on board once the business sees another surge coming.
 

Using data from artificial intelligence to stay on top of change

One often overlooked advantage of using AI bots is the wealth of data businesses get from customer interactions. This is particularly true for voice data, which comes as unstructured, messy, and hard-to-extract fragments of information. Unstructured data makes analytics a lot harder and time-consuming. With AI, voice data can be quickly transcribed, tagged, categorized, and subsequently analyzed for insights.
 
As an example, suppose a retailer has put one of its popular toys on a special weekend sale. Several parents buy the product, and a week later, a number of them call the store asking if they can have the item changed. In most cases, the agent will ask for the reason for a return or exchange, make notes, and file the information for reference. The data may not be looked at until after the surge has passed.
 
With AI customer service, the call will be transcribed in almost real-time, the data structured and analyzed, and patterns reported on dashboards almost immediately. The retailer may learn that 80% of buyers changed their minds because buyers realized that their child is no longer interested in the toy. This alerts the retailer to changing buyer preferences and may lead them to reassess their product inventory.
 
Moving it even further, if the AI agent is integrated with the business’ CRM system, the bot can make intelligent suggestions to the shopper based on purchase history. The machine can then intelligently offer products based on known preferences. If the database shows that the caller is a loyal customer, the bot can initiate a promo that gives an extra 10% off on purchases made that day. The result is a delighted customer, and a new closed sale.
 

Providing great customer care at reasonable costs

For many businesses, a customer satisfaction (CSAT) score of above 95% is the holy grail of customer experience. But to provide that level of service often means investing a lot into live support. This tricky balance can be thrown off when seasonal surges happen. After all, nobody can precisely determine how many additional agents they’ll need. Hire too many and you end up spending more than you should, hire too little and you get irritable customers waiting for long periods of time.
 
The good news is that AI call center bots can help manage that balancing act of delighting customers while managing costs. With AI-powered agents, customers will experience shorter wait times and human agents get more manageable workloads. Because a huge chunk of easily addressable queries are managed by machines, humans have more bandwidth to handle the most important tickets – giving the right attention to the right issues. Businesses end up with happier customers and fewer unresolved queries.
 
Artificial intelligence can also empower companies to be more proactive rather than reactive to sudden market shifts. Companies can prepare for upcoming surges by training bots once they see changes on the horizon. Furthermore, data collected by AI bots can be quickly analyzed and used to inform strategy to help mitigate new risks.
 

Customer service that’s personalized and deeply human

Today’s technology makes it possible to deploy bots that speak and text like the humans they serve, providing a personal touch that customers crave. That’s something that outsourcing your customer care operations will find difficult to achieve, especially if services are offshored. In customer service, shared context matters a lot in creating enjoyable experiences.
 
By using AI to automate low-value tasks, businesses are in a better position to deliver high-value services that delight, creating experiences that breed customer loyalty.
Wondering if AI customer service is the right solution for your business? Speak with a representative today.
Contact us



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