JAGADIRI works to protect the aspirations of its many Indonesian customers under the umbrella of PT Central Asia Financial (CAF). JAGADIRI provides life insurance, accident, and health insurance through digital marketing, telemarketing, and direct marketing channels.
“The thing with insurance is that it’s not like banking,” began Ibu Fitriah Betan, Head of Customer Experience at JAGADIRI. “As an insurance provider, JAGADIRI needs to make premium reminder calls to existing customers and continue providing service even up to 90 days past due.” Because the actual need for insurance happens in urgent situations, and the company does all it can to keep customers protected. On their part, customers need to pay their premiums promptly, in order to ensure that their policy remains active and can cater to unexpected incidents.
Creating a consistent customer experience with conversational voice AI
The need to ensure continuous coverage is why JAGADIRI puts a lot of effort into premium payment reminders. But the challenge is timing. Contacting customers for premium reminders can be tricky, as customers may be busy with their activities during the day. Another factor lies in the personal nature of the interaction – the mood of the agent or the way he or she communicates varies from one call to another. JAGADIRI wanted a more consistent way of engaging with its customer base, and ensure that these customers remain with the brand.
In June 2022, JAGADIRI decided to transition its premium reminder calls to the WIZ.AI Talkbot. The implementation was done in phases; by September 2022, all premium reminder calls were automated. The results spoke for themselves. “Before Talkbot, we get less than 10 percent of connected calls for premium reminders. Now we get, on average, around 50 percent,” explains Ibu Fitriah. Talkbots are also 5.3x more cost-efficient than using human agents; the cost ratio for Talkbots is 6 percent, compared to 32 percent for agents.
An evolving partnership based on two-way communication
Beyond the results, JAGADIRI loves that WIZ.AI regularly checks on how the Talkbot is working, and provides recommendations on how to optimize the AI solution. From sales to project management to customer success and even customer experience, the WIZ.AI team was ready to help JAGADIRI make the most of its Talkbot. “WIZ.AI CX Designers help us refine our strategy by improving the scripts based on the data we get,” shares Ibu Fitriah. “There’s excellent two-way communication between us and the WIZ team. WIZ continually suggests how to update the Talkbots and implementing the suggestions improves our results.”
With the success of automated premium reminders, JAGADIRI is now looking to deploy the WIZ.AI Talkbot for more use cases. As of this writing, the team is developing debt collection scripts for due and overdue accounts. JAGADIRI is also planning to deploy Talkbots for Welcome Calls to new customers. “Talkbot has made contacting our customers much easier for the CX team,” concludes Ibu Fitriah.