TikTok Shop’s recent retreat from Indonesia puts the spotlight on the fast-evolving e-commerce landscape in Southeast Asia. As a generative AI company deeply embedded in Southeast Asia and partnered with regional e-commerce players, we have a unique vantage point on disruptive technologies reshaping digital commerce.
While TikTok Shop’s setback highlights regulatory hurdles, Southeast Asia’s e-commerce sector still presents vast growth opportunities for e-commerce platforms and sellers. Statista forecasts the SEA’s e-commerce market to exceed USD 210 billion by 2025. Yet seizing this opportunity is not easy. The end-to-end journey faced lots of challenges for the platforms, the sellers and the consumers. With the accelerating numbers of new sellers, the e-commerce platforms usually lack resources to onboard and support their needs. Moreover, Cash-on-Delivery (COD) parcels, despite their prevalence in SEA markets, have a fulfillment rate of only around 70%. Additionally, while Southeast Asian consumers’ enthusiasm for online shopping is high, their dissatisfaction with extended customer service wait times is a significant concern.
*LLM agent or LLM powered autonomous agent system consists of an LLM functioning as the brain, and three other crucial components for planning, memory and tool use. In other words, LLM agents possess autonomous decision-making and task execution capabilities.
While LLM agents are still emerging, we already have early evidence demonstrating their capacity for autonomous planning. One of our experts at WIZ.AI has created an initial demo video for this.
With our meta prompt system, users no longer need to manually create prompts for LLMs to perform tasks. They simply provide an example of an input-output pair, and the system can swiftly generate a prompt capable of managing similar tasks within minutes, as demonstrated with a new math calculation in our video.